As I review the many statistics that come across my desk each month, I am continually impressed by the diligence and hard work of those who are building a Melaleuca business. I am also impressed by how many lives are being enhanced by the concept of “helping people reach their goals.” But I am impressed most of all by the increasing popularity of Melaleuca products and the rapid growth of our customer base. Years ago, we put some of these statistics in a format that could be more easily understood when we began publishing our Annual Income Statistics in Leadership in Action magazine. Today, … [Read more...]
The Right Way: Using Social Media To Build A Strong Contact List
CORPORATE DIRECTORS III Lance and Michelle Smith have used the internet as a means for growing their contact list since the beginning of their Melaleuca business in 2000. For the Smiths, the idea was never to blast friends with spam emails or post advertisements on the fringes of popular websites. Their goal was always to make a connection and establish a relationship. With the growth in the popularity of social media in recent years (Facebook claims 1.11 billion users worldwide), Lance and Michelle have turned to sites like Facebook and Pinterest to reconnect with people they already know … [Read more...]
Get Social 5 Tips For Using Social Media To Grow Your Melaleuca Business
1 Create Buzz, Not Spam Social media can be an effective way to build your contact list, set appointments, recognize others and share information. But it can also cause problems if it isn't used professionally. This doesn't mean what you share should be boring; remember, most people are on social media sites for fun. Using too much "sales" language can be off-putting, so find creative ways to generate interest and set the stage for a live conversation. 2 Post Succinct, Scroll-Stopping Content Make the most of your wall posts by brainstorming conversation starters that generate interest … [Read more...]
Once You “Get It” You’ll Focus More On The Products
A MESSAGE FROM CEO FRANK VANDERSLOOT Melaleuca is becoming known around the globe as the world leader in wellness products. A combination of the company’s focus, bright scientists and good fortune has thrust Melaleuca into the spotlight as the company has introduced one lifechanging product after another. There are almost too many products to keep track of—over 360 in total, all derived from natural ingredients combining the most powerful resources of nature and science. There is so much to learn! Sometimes it seems like too much for any one person to try to comprehend. Melaleuca’s … [Read more...]
The Melaleuca Revolution Continues
Melaleuca is 28 years old this month. For 25 and a half of those years, I have had the incredible opportunity of witnessing a marketing revolution—a revolution we call Consumer Direct Marketing. Melaleuca had nearly $12 million in sales the year I started. I have been delighted and amazed to watch it grow to $1.13 billion (in 2012)—that’s almost 10,000 percent what it was! And yet, as we look ahead, the best is still yet to come! Our business model gives us a huge advantage over our competitors. And just who are our competitors? Sometimes people make the mistake of comparing Melaleuca with … [Read more...]
Melaleuca Is Breaking The Mold
CHANGING LIVES WITH CONSUMER DIRECT MARKETING® In 1985, a modest company set up shop with nine employees and eight exceptional products. And although the company’s opening in a tiny strip mall in southeast Idaho was accompanied by little fanfare, Melaleuca Inc. was about to innovate a concept that would revolutionize the way hundreds of thousands of customers and entrepreneurs do business. CONSUMER DIRECT MARKETING, the concept of partnering with Marketing Executives rather than advertisers and retailers, is what set Melaleuca apart from other companies in 1985 and what continues to make … [Read more...]
