Melaleuca continues to experience massive growth. 2016 is shaping up to be another record-breaking year. We’re absolutely thrilled that customers around the world are discovering Melaleuca at a meteoric rate.
Melaleuca is no stranger to explosive growth. We opened our doors in 1985 with just eight wellness products (and only seven employees!), but our status as a tiny startup in rural Idaho was short-lived.
Beginning in 1990, Melaleuca made Inc. 500’s list of the fastest growing privately held companies in the U.S.—for five consecutive years. Today, we do business in 18 countries around the world, and we’re now experiencing the fastest growth in our 30-year history.
So why is The Wellness Company doing so well?
There could be a thousand reasons, but two major factors clearly stand out: Simply put, Melaleuca has the best products in the world and the best customers.
Want a good reason why Melaleuca is growing so rapidly? We’ll give you at least 480 of them.
Two of Melaleuca’s founding axioms are “to provide exceptional products at reasonable prices” and “to enhance the lives of those we touch, by helping people reach their goals.” As we developed each of our 480+ products, we did so with the mission of enhancing lives in mind. Our products are effective and affordable. If a product doesn’t enhance lives, we don’t make it, and we don’t sell it.
Product innovation is a hallmark of Melaleuca. We place a huge premium on research and development. If we didn’t, we wouldn’t be able to deliver the very best products—products that bring together the best of science and nature.
Our numerous patents, the development of Oligofructose Complex®, and the profound results of the Freiburg Study are just a few examples of our unwavering commitment to scientific research. We invest in research because we want our customers to have an incomparable experience with our products.
When you take the Peak Performance Pack, brew a fresh cup of Mountain Cabin™ Premium Coffee, clean your toilet with non-toxic Safe & Mighty™ Toilet Bowl Cleaner, fill your home with the aroma of PURE™ Essential Oils, or experience any one of our 480+ products, we want—and fully expect—those products to enhance your life.
Smart, Loyal Customers
We truly believe Melaleuca customers are smarter and better educated than the average grocery store customer. Our customers pay attention to labels and ingredients. They’re concerned about the health and well being of their families, and they’re careful about what they bring into their homes. They shop with us because they know Melaleuca products will enhance their lives.
If there’s one refrain we hear time and again when customers talk about Melaleuca, it’s this: “I love the products!” Our customer loyalty is second to none.
In fact, we have an average 96% month-to-month reorder rate. We hang our hats on that number because it shows our customers not only love Melaleuca products, but they want to keep using the products month after month and year after year.
As a word-of-mouth business, we rely completely on our customers recommending Melaleuca products to people they know. It’s because of the incredible product experiences our customers have shared with their friends and family that Melaleuca has grown into a worldwide powerhouse.
Whether you’ve been a Melaleuca customer for 30 years or 30 days, thank you for shopping with us. And if you’ve ever shared Melaleuca with someone you know, thank you for referring them. Our success as a company is because of you!
What do you think is fueling Melaleuca’s massive growth? Is it Mountain Cabin Premium Coffee? Or the Peak Performance Pack? Maybe it’s PURE Essential Oils. Or it could be Renew. … Share your thoughts in the comments section below.