IN 1958, Procter & Gamble’s “Mr. Clean” debuted on television in Pittsburgh. Within years, TV ads featuring cleaning products had taken over the airwaves, touting everything from dish detergents to floor cleaners. Since that time, millions of dollars have been spent on TV advertisements for cleaning products alone, with brands competing for traction in a competitive marketplace. But many—if not most—of those brands made huge sacrifices in quality and conscience for the allure of a low price.
Yvette Zona, an Executive Director VII from Minnesota, knows this firsthand. When she attended a Delivering Wellness presentation and enrolled with Melaleuca in 1998, she was more determined than ever to rid her home of harmful chemicals.
“Not long after we enrolled, I went through my shelves and cupboards and pulled out every cleaner and soap I could find that wasn’t Melaleuca and placed it in a cardboard box,” Yvette says. “I walked out to the street and set that box on the curb, right next to the trash can. I was so glad to be rid of all those cleaners.”
With her home free of caustic chemicals, Yvette got back to building her business. But when she went out the next morning to bring in the trash, she saw something that surprised her.
“There was my cardboard box, still full of cleaners and soaps, sitting on the curb,” Yvette remembers. “And the trash collector had left a note on the box that said, ‘Toxic waste, will not pick up.’ That’s when it really hit home to me; those chemicals were so harmful, the trash truck wouldn’t even take them!”
With that, Yvette took her box of old cleaners to a proper waste collection site, where she could finally be finished with them. And that’s when she started sharing her Melaleuca story with everyone she met.
Before much longer, two of Yvette’s enrollees had experiences with EcoSense that further solidified her belief in the products.
“Within weeks of each other, both of these mothers—one in Minnesota, the other in Massachusetts—had toddlers get into the dishwashing detergent under their sink,” Yvette says. “I was horrified. Then, I realized they hadn’t gotten into one of the leading brands; they’d gotten into Diamond Brite®. They were completely fine.”
With stories like these Yvette helped potential customers connect the dots for their own families.
“These two mothers called and thanked me for sharing Melaleuca with them,” Yvette says. “I can only imagine what could’ve happened if their toddlers had ingested store-bought products. Children are seriously injured every year because they swallow harsh chemicals that people leave around the house.”
At Melaleuca, our goal is to provide highly effective products with minimal environmental impact using the best of science and nature. Whenever possible we look for safer, natural formulas that are as effective or better than harsh, harmful chemicals. Our formulation methods give our products a competitive edge and give you peace of mind.
Becoming a Melaleuca customer and purchasing Melaleuca products like EcoSense are the easiest and best decisions you can make to help protect the environment inside and outside your home. EcoSense provides you and your environment with benefits beyond a clean tub, fresh clothes and sparkling dishes.
You and your family deserve to live in a clean home free from the dangers of the caustic chemicals that can be found in typical cleaning products. You can trust that EcoSense products will never contain chlorine bleach, ammonia or other harsh chemicals that create hazards to your family and pollute indoor air quality.
We’ve also pledged to develop formulas that aren’t required to have childproof safety caps. Instead of harsh chemicals, EcoSense products use powerful natural ingredients such as Melaleuca Oil, thyme oil and citric acid. Our formulas use natural enzymes to lift tough stains and baked-on food so your clothes and dishes come out clean without the harshness of chemicals.
EcoSense uses essential oils such as cedarwood, chamomile, tangerine, clove, and of course Melaleuca Oil to fragrance our laundry products. In addition, we’ve developed our laundry products to have a low pH (non-alkaline) so they are gentler on your clothes and your skin.
Changing Your World with Melaleuca
The sad truth is that everything that goes down the drain eventually ends up in our water. So it’s important that we don’t send harmful chemicals into streams, lakes and rivers. That’s why EcoSense has developed products without chlorine bleach, ammonia, formaldehyde or other harsh chemicals.
From the beginning, Melaleuca has made environmental wellness an important part of its business. From eco-conscious business processes to the eco-friendly products we sell, you can rest assured that we care about the home you live in as well as the planet we all live on.
Concentrated products use less plastic, water and fuel to ship, and save you money. Our concentration technologies are so groundbreaking, some of them are patented.
Did you know that 90 percent of the energy used during the wash cycle is for heating the water? Our MelaPower® 6x laundry detergent has even been formulated to be effective in cold water. That’s a huge savings in energy.
Whenever possible we look for safer, natural formulas that are biodegradable and plant-derived. Even Tough & Tender® cleaning wipes use a biodegradable material, a rarity in the marketplace. And those are just a few of the ways Melaleuca’s EcoSense products give you a clean beyond laundry, dishes, floors and tubs. They give you a clean conscience.