Essential Oils and the “Therapeutic Grade” Myth


The launch of PURE™ Essential Oils at Convention 2015 in May was met with tremendous enthusiasm, and Melaleuca has been absolutely thrilled with the phenomenal customer response. Tens of thousands of customers, many of whom were already familiar with and using essential oils, are now enjoying the uncompromising purity, guaranteed quality, and aromatic excellence of PURE Essential Oils.

While the use of essential oils is commonplace for many people, others are new to the experience. It stands to reason that customers would have questions about essential oils: What are they exactly? Where do they come from? What are their benefits? How are they used? Since May, Melaleuca has fielded numerous questions like these.

One of the most common questions customers have asked, is whether or not Melaleuca’s essential oils are “therapeutic grade.” Others have heard the term “therapeutic grade” and want to know what it means.


The term “therapeutic grade” sounds technical, official, and impressive, as if it were an industry-recognized certification reserved only for the highest-quality essential oils. If that were the case, and this term was in fact used to grade essential oils, then Melaleuca PURE Essential Oils—which are 100% pure—would easily qualify for the distinction.

The problem is that the term “therapeutic grade” and another like it, “CPTG Certified Pure Therapeutic Grade,” are nothing but marketing ploys. They were made-up by essential oil companies to help sell their own products.

Differentiating one product from another is a critical aspect of marketing. However, there are times when this differentiation is a “certification” fabricated in an attempt to elevate a product as the market’s “gold standard.” This was the tactic used in 2007 to create the term “therapeutic grade.”


Prior to 2007, the term “therapeutic grade” did not exist in the essential oil market. This term is not an independent or third party endorsement of purity and quality, but a trademarked marketing term created by a company selling essential oils. This 2007 creation spurred a greater fallacy, the term “CPTG Certified Pure Therapeutic Grade.” Again, this term sounds technical, implying the product has been “certified” to be pure and of therapeutic grade. But, like its predecessor, it is nothing more than a made up, trademarked phrase.

What’s more, these fabricated terms are defined by the very companies who invented them. Where there should be consistency, “therapeutic grade” seems to have different definitions. For example, some sources list as many as seven tests to determine “therapeutic grade,” while other sources list only two tests for the same “certification.”

Currently, there is no governing body that certifies essential oil quality and production, or designates a standardized grading system for essential oils. Making up terms like “therapeutic grade” and “CPTG Certified Pure Therapeutic Grade” implies that there is such a controlling entity, and Melaleuca believes that this practice is deceitful and unethical.

To put it succinctly, these terms have no real certification or quality value. They are complete myths.

That being said, Melaleuca is committed to ensuring that PURE Essential Oils are always the highest quality, purist oils available on the market. In the absence of a central governing body, we rely on two entities that provide reputable quality specifications for many essential oils: the Association Française de Normalisation (AFNOR) and the International Organization for Standardization (ISO). In the event that there is no AFNOR or ISO standard upon which to grade our essential oils, we compare them to historical testing data from essential oils experts.
There are other terms used to describe the quality of some essential oils. These terms include “medicinal grade” and “aromatherapy grade.” Again, they do not have any actual certification value.


Until there is a government agency or other official body that certifies or “grades” essential oils, the best and easiest way to determine the purity of any oil is to look at the label on the bottle. Melaleuca’s PURE Essential Oils are labeled as 100% pure. (That should tell you all you need to know, as nothing can be purer than 100%.) Each oil is certified not to contain any impurities or synthetic ingredients.

The other thing to keep in mind when it comes to essential oils, is that purity and quality are two different things. Just because something is pure doesn’t mean it is high quality. Look at it this way: How would you like a glass of 100% pure orange juice…squeezed from unripe, sour oranges?

PURE Essential Oils are also rigorously tested to meet stringent quality specifications. They undergo a battery of seven different quality tests to ensure they are always the highest quality available:

  • Chirality testing
  • Gas Chromatography/Mass Spectrometry (GCMS) testing
  • Heavy metal/pesticide/herbicide testing
  • Microbial testing
  • Optical rotation and refractive index testing
  • Organoleptic testing
  • Specific gravity testing

In addition, each PURE Essential Oil is harvested through ethical and sustainable practices and traceable to its botanical plant source. The result is a line of essential oils of the highest standards.

If you have any additional questions about PURE Essential Oils, please refer to the Essential Oils FAQ page.

7 Simple Steps for Achieving Financial Freedom

The stress that comes from living a life of financial bondage can be absolutely overwhelming. Too many people live in bondage to the debts they owe.

Studies have shown that financial struggles hurt more than just your pocketbook. The stress of financial uncertainty is linked to obesity, digestive tract issues, insulin resistance, ulcers, poor nutrition, poor sleep, marital conflict, and more.

That’s why Melaleuca is such a strong proponent of total financial freedom. It provides options and resources that can improve almost every aspect of life.

Financial wellness—getting out of debt and securing your financial future—along with physical wellness, environmental wellness, and personal wellness, is part of the total wellness concept that Melaleuca teaches and encourages. Indeed, financial freedom is at the heart of Melaleuca’s mission of enhancing lives.

When people stop paying interest and start earning interest, they discover a sense of peace that they’ve never had before. That peace can be achieved by following a simple, step-by-step plan that is focused on aggressively conquering debt, carefully budgeting finances, and wisely building wealth.

If you’ve achieved total financial wellness in your own life, help others achieve what you have achieved. If you’re still living with debt, then it’s time to dump it once and for all.

The following seven simple principles will help you achieve financial wellness. Try implementing a few of them today!

  • Start An Emergency Fund. Debt that spirals out of control usually begins with an emergency. Your car breaks down or your child breaks a leg and you don’t have the means to pay for it. You’re already living paycheck to paycheck, so what do you do? You pay for it with a credit card. Then the monthly credit card bill becomes too much to pay. Avoid that nightmare and instead work over the next 90 days to establish a savings fund of $1,000. If you can save more, that’s great. That money can and should only be used to save you on a rainy day.
  • Reduce Your Expenses. Find ways to cut your spending. You’ll be surprised at how many things you pay for that you don’t really need. Using coupons, giving up cable subscriptions, buying in bulk, and carpooling to work are all easy ways to save money. You can also eat at home instead of going out— which usually comes with health benefits, too!
  • Increase Your Income. Look for ways to find extra income to eliminate your debt. If you already work fulltime, consider a side business or a family paper route to bring in extra cash. Sometimes increasing your income is as simple as asking for a raise. If you work hard at your job, you have a right to discuss compensation with your boss.
  • Power Roll Your Debt. When budgeting, compile a list of all your debts from smallest to largest. Make the minimum payments on all your debts except the smallest. Do everything you can to pay that one off as fast as possible. Once it’s paid off, you can take the money you were paying toward it and put it toward the next debt. Each time you pay off a debt, the amount of money you have to pay off the next debt will continue to grow.
  • Pay Off Your Mortgage Early. This is usually the last debt people have to pay off. If this is your only debt, don’t be fooled into paying the minimum monthly mortgage. Doing so over the course of a 30-year loan means you’ve paid an incredibly large amount toward interest. That’s money wasted. Paying your mortgage off 10, 15 or 20 years early can save you tens of thousands of dollars over the life of your loan.
  • Save And Invest Monthly. Having a plan to cover future costs like retirement and medical expenses is the only way to be truly financially free. Begin by investing 10 to 25 percent of your monthly household income. Maximize 401(k) and other low-risk retirement funds.
  • Invest Wisely and Give 10 Percent. Diversify your savings portfolio so you can smooth returns and limit losses. Then give 10 percent of your income to those in need. Doing so will transform the way you view money. It will help you appreciate more the resources you have and allow you to bless the lives of others.

As you celebrate financial freedom, we want to celebrate it with you. If you’ve cut up a credit card, started a savings fund, or paid off a nagging loan, share it on social media with our new “That’s Why I Love Wellness” poster and our official Melaleuca hashtag #whyilovewellness.

Highlights from the 2015 Melaleuca Freedom Celebration

2015 Melaleuca Freedom Celebration Photo Gallery.

Spectators numbering over 150,000 were treated to a dazzling patriotic display at the 23rd Annual Melaleuca Freedom Celebration.

Every Fourth of July, Melaleuca puts on an unforgettable Independence Day show, and this year’s event was no exception. It was highlighted by two exciting ceremonies: one recognizing Melaleuca and another where Melaleuca did the recognizing.

First, the U.S. Department of Defense presented Melaleuca with the Seven Seals Award, a prestigious honor that recognizes employers for their outstanding patriotism and unwavering support to the United States military.

Then, the Melaleuca Foundation donated $3.5 million to the Grand Teton Council of the Boy Scouts of America. The generous gift was given in recognition of the Scouting program’s commitment to service, leadership, community involvement, and citizenship in the nation.

This year’s Melaleuca Freedom Celebration culminated with 17,490 shells bursting over the scenic Snake River—once again making it the biggest fireworks display west of the Mississippi River.

But it wasn’t just the sheer firepower that made this pyrotechnic display so special. As is tradition, the show was also choreographed to stirring music and inspiring messages over the radio, filling viewers with a deep sense of patriotism and national pride.

The focus of this year’s Melaleuca Freedom Celebration was honoring our nation’s heroes—the veterans, soldiers, and their families who have sacrificed so much for the freedoms we enjoy every day.

As families looked upward toward bursts of color that filled the night sky, they listened to music and words that embody the American spirit and honor the millions of courageous men and women who have given their all to keep that spirit alive. Many in attendance were brought to tears.

Before the sun went down and the dramatic fireworks show began, attendees enjoyed a magnificent outdoor banquet, patriotic speeches from dignitaries, and a live orchestra performance by the Freedom Symphony.

All in all, it was a Fourth of July never to be forgotten.

Happy Canada Day from Melaleuca!


On July 1, 1867, three British North American colonies—New Brunswick, Nova Scotia, and the Province of Canada—were united into one country and the nation of Canada was officially born.

In 1994, Melaleuca opened its doors in Canada, and a wonderful partnership has grown over the last 21 years. To Canada, Melaleuca has brought superior wellness products and a one-of-a-kind mission of enhancing lives. And to Melaleuca, Canada has supplied some of the most loyal, enthusiastic customers any company could wish for. To this day, Canada remains the most successful country launch in Melaleuca’s history.

If you’ve never been to Canada, you’re truly missing something special. From the soaring skyscrapers of Toronto’s sparkling skyline to the old-world charm and romantic feel of Victoria, from the glacial fjords of Newfoundland to the vast prairies of Saskatchewan, Canada is nothing short of breathtaking. The land, the people, and the culture are simply beautiful.

To help you enjoy Canada’s 148th birthday, here are 10 fun facts about this incredible country:

• Canada Day was originally called Dominion Day until it was renamed by Act of Parliament in 1982.

• Due to its simple color scheme and design, the National Flag of Canada, also referred to as the Maple Leaf, is considered by many vexillologists (flag experts) to be the world’s most beautiful national flag.

• Canada produces more than 80 percent of the world’s maple syrup (and the vast majority of it comes from a single province: Quebec).

• At 3,855,101 square miles, Canada is the second largest country in the world (Russia is the largest).

• At nearly 5,000 miles, the Trans-Canada Highway across all 10 of Canada’s provinces is one of the world’s longest national highways.

• According to the CIA World Factbook, at 202,080 km, Canada has more coastline than any other country on earth. (In fact, Canada has roughly the same length of coastline as the next five countries combined!)

• Montreal, Quebec, is home to the Just For Laughs comedy festival—the largest comedy festival in the world.

• The Royal Canadian Mounted Police, popularly known as the Mounties, are one of the most iconic and recognizable police forces in the world. This is largely due to their distinctive “Red Serge” dress uniforms with scarlet tunics and light-brown campaign hats.

• “O Canada,” the national anthem of Canada, was originally written in French. The words to the English version, which is now the official version, were written later.

• Move over maple syrup: Canada’s unofficial national dish is poutine—French fries topped with gravy and cheese curds.

Seven Billion Dreams. One Planet. Consume with Care: World Environment Day

Today, people all over the world are celebrating World Environment Day. It’s an opportunity to reevaluate the impact each of us has on the environment and decide to make wiser, more conscientious choices regarding the place we all call home. This year, the theme is “Seven Billion Dreams. One Planet. Consume with Care.” At Melaleuca, that theme is important to us. We work hard every day to make sure that our products and business practices are environmentally friendly. We are passionate about and committed to eco-friendly practices that contribute to sustaining Mother Nature and planet Earth:

No Harsh Chemicals
Instead of harsh chemicals like chlorine bleach, ammonia, and formaldehyde, Melaleuca EcoSense® products are powered by naturally derived ingredients including essential oils.

Concentrated Products
Melaleuca products are concentrated, which means that we use less plastic, less fuel, and less water. That leads to our using fewer resources and creating less pollution. If all the plastic that Melaleuca customers have saved since 1985 were turned into laundry baskets, there would be enough to circle the earth seven times!

We use sustainably sourced and recycled materials in our, shipping materials and product packaging. We also recycle every material we can, from cardboard boxes to plastic bottles.

Our distribution facility uses skylights and energy-efficient lighting to cut back on electricity. Our Idaho Falls facilities are powered by 97% hydro and wind energy!

We save you the cost of driving to the grocery store by shipping products directly to you. Trucks leave our distribution center packed to full capacity in order to maximize fuel use.

Your Melaleuca orders are packed with air pillows instead of bubble wrap of Styrofoam peanuts, which create far less waste in landfills and require less fuel to ship to your door.

Reusable plastic bins are used to move products at our plant instead of industry-standard, disposable cardboard boxes. Once the bins can no longer be used, they are recycled into fiber optic cables.

Melaleuca EcoSense® products are formulated with natural, biodegradable ingredients that do not disrupt the ecosystem when they return to our waterways.

The products we make are processed, packaged, and delivered in conscientious ways and offer you a safe and effective alternative to store brands so you don’t have to compromise. Since 1985, Melaleuca Customers like you have helped save or avoid over:

  • 166,100,000 pounds of plastic
  • 34,800,000 gallons of gasoline
  • 37,000,000 pounds of greenhouse gas emissions
  • 84,082,000 pounds of algae-choking waterways

And they’ve done that just by switching to smarter, safer, cleaner products.

“Although individual decisions may seem small in the face of global threats and trends, when billions of people join forces in common purpose, we can make a tremendous difference.” –UN Secretary-General Ban Ki-Moon

For thirty years, Melaleuca has made environmental wellness an important part of our company culture one person at a time. Make your own commitment to living sustainably. Choose to purchase products from companies that are committed to eco-friendly practices. Consume less, and consume more carefully. Celebrate World Environment Day every day. In doing so, you’ll make a difference for the environment and our entire global community!

Convention 2015: Lives Change Here

Markiewicz at Convention

Newly announced 2015 Marketing Executives of the Year Melissa & Anthony Markiewicz at Convention. Lives change here. Why not yours?

Melaleuca Convention is an incredible experience and really does change lives. Now, another one of these impactful events is in the history books. Year after year, Convention provides thousands of customers the opportunity to discover themselves. Their personal paths to overall health and wellness become more solidified—they try new products that encourage a healthier lifestyle; they set new goals and make plans to reach them, and celebrate one another’s successes. Each Convention seems to be more uplifting and empowering than the last, and this year was certainly no exception.

Last week, customers were treated to world-class training, new tools for building a successful business, and the announcement of PURE™ Essential Oils along with other exciting new products. Customers also had the opportunity to cheer on friends and teammates as they were honored for their achievements. In fact, eighteen Melaleuca businesses celebrated total financial freedom as they set fire to their mortgages, 493 businesses were recognized for earning a getaway to the Bahamas, and hundreds more were honored for helping fulfill Melaleuca’s mission of enhancing lives.

Convention is full of unforgettable moments that strengthen individuals and unify teams. It’s a place where resolve for greatness is renewed and ultimately, lives change. The good news is that what happens at Convention doesn’t stay at Convention! So if you missed this year’s event, you can see highlights on our live blog posts from day one, day two, and day three of Convention 2015. Or, you can purchase and download the Leadership Launch Digital Training to get a taste of the Convention energy and atmosphere, as well as the chance to see more updates, product announcements, and powerful trainings that take place at this life-changing event.

There really is nothing like experiencing Convention for yourself! Start planning your trip to Convention 2016 now— we’ll see you there!