Melaleuca

Like distinguishing a real oasis from a mirage, understanding Melaleuca’s Consumer Direct Marketing® model reveals why its customer loyalty, product quality, and integrity stand out in a world full of misleading business models.

Melaleuca has grown from a small start-up in Idaho Falls, Idaho, with eight products and a handful of employees into a multibillion-dollar wellness company serving households around the world. Though the scale has changed, the heartbeat hasn’t.