Taking Aim: How Enzymes Target & Destroy Stains

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Whether it’s a blouse that brings out the color of your eyes or a pair of pants that fits you just right—we all have a favorite outfit. So when an errant splash of pasta sauce, cooking oil, or another potential stain threatens to ruin your favorite attire, you’re worried about more than just the money. That’s why you need the advanced stain-fighting enzymes in Melaleuca’s EcoSense laundry products.

Many grocery store laundry products rely on harsh alkalis to remove dirt and stains from your clothes. It’s the cheapest way to break down molecules so they can be washed away. But alkalis, by their very nature, have a harsh chemical reaction not only on stains, but also on cloth fibers and dyes that give clothes their color. Melaleuca uses a far more advanced technology in its cleaning products: enzymes.

The Smarter Stain Removers

enzymesEnzymes are special proteins that work together to break large compounds into smaller pieces. The stain is physically cut off from the surface of the fabric piece by piece, with the enzyme acting as scissors. Melaleuca’s naturally derived cleaning formulas break apart stains and dirt and put them into a solution so they can simply be rinsed away.

Enzymes are much more discretionary than harsh alkalis. Alkalis attack almost everything they touch. Enzymes, on the other hand, only dissolve targeted substances.

super-stain-fighter

The ability of enzymes to target certain substances has allowed Melaleuca to create a proprietary blend of enzymes that target specific stains but do not attack cloth fibers like cotton, polyester, or wool. Since there is no chemical reaction, there is no collateral damage to the fabric or color of the clothes. So that brownie you ended up sharing with your shirt—there’s still hope. Melaleuca has an enzyme specifically designed to remove chocolate. There are also enzymes to help remove the cheese and tomato from that pasta mishap, and the leftovers from a myriad of other stains.

Enzymes are also all natural. They are found throughout nature in plants and foods and are also part of the digestive system in your stomach and saliva.

Save Your Clothes and Your Pocketbook

According to the Bureau of Labor Statistics, the average American spends $1,736 on clothes each year.* When you’re buying clothes for a family of four, those hangers in your closet represent a significant financial investment. Then again, when you’re buying clothes for a family of four, you also can’t afford to pay the high prices so many “green” companies charge. It takes three bottles of Tide® Ultra 2X to equal one bottle of MelaPower, making MelaPower an average of 35% cheaper per wash.† Melaleuca offers products that are truly green at a price that leaves you with a little extra green in your pocketbook.

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*Source: http://www.bls.gov/news.release/cesan.nr0.htm
†Statistic based on United States pricing. When washing a normal load per label instructions.

Even Brighter: New Diamond Brite Packs Bring Sparkling Dishes to Families Everywhere

There’s a new dishwasher detergent in town—one designed with your busy life in mind. Diamond Brite packs combine the convenience of a pack with the enhanced cleaning power of improved enzymes. So you get cleaner dishes, less fuss, and the new eco-friendly* pouch is gentler on Mother Earth.

no-matter-who-clears-the-table
CLEAN DISHES NO MATTER
WHO CLEARS THE TABLE

You have kids, which means your dishes don’t always get rinsed (or even scraped!) before the little ones load them in the dishwasher. And being a mom, you don’t have time to re-rinse and load every dish. You need a dishwashing detergent that can power through stains and spare you a little elbow grease. The new Diamond Brite packs were created to do just that—break through food residue better than the competition. Baked on lasagna? Bring it on. Sticky rice? Consider it unstuck. The new enhanced formula allows for more concentrated, potent enzymes that retain their effectiveness longer than those used in dishwashing gels.
no-more-spot-checking
NO MORE SPOT-CHECKING
YOUR STEMWARE

Does hard water have your dishwasher delivering spotty results? Are you washing your cups and silverware, only to wash them again by hand? The new Diamond Brite packs were specifically designed to eliminate the need for double washing. That’s because the packs contain a new ingredient that helps water run off glassware and decrease spotting. So instead of spending the last five minutes before the in-laws arrive for dinner frantically wiping down spotty stemware, you can now fold napkin swans (or at least have time to fix your hair).
right-by-mother-earth
DO YOUR DISHES AND DO RIGHT
BY MOTHER EARTH

As a parent, you understand the importance of keeping the planet healthy for future generations. That’s why you buy Melaleuca products. You like the safety they provide for your home, your kids and the environment. New Diamond Brite packs are just one more way you contribute to a brighter tomorrow. Not only can you clean your dishes better than ever before without using harmful chemicals, but you can also cut down on plastic and greenhouse gases thanks to the eco-friendly* pouch.

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Sparkling Dishes to Families Everywhere

Real families with really clean dishes

“I’ll buy the new Diamond Brite
packs over a gel any day. It gets the
coffee stains out a lot better. And I
hate having to squeeze every last
drop out of a bottle. The packs are
presorted, you grab it and you’re
good to go.”
—Cindi Leslie,
Malvern, OH
“I’ve got two young children at
home and they don’t always
rinse things very well. Before
Diamond Brite packs, if my kids
had chocolate milk and didn’t rinse
the cup, there would be leftover
residue. The new packs get it out.
And I don’t have to rewash any of
my silverware!”
—Veronica Smith,
Kingman, AZ
“I love the new Diamond Brite
packs! We have hard water and
I had to use a lot of dishwashing
gel, more than the recommended
amount, but the new packs work
great. I just throw one in and it
works! Because of the hard water
there used to be a smell in our dishwasher,
like things weren’t clean, but
since switching to the packs that is
completely gone.”
—Elizabeth Kelley,
Westminster, MA

Chemical Warfare: How Chlorine Bleach turns Your Home Into A Danger Zone

chlorine-danger
chemical-warfare
You clean your home to make it a safer, more enjoyable place to be. But what if the very products you use to clean your home are actually making it more dangerous and more uncomfortable for your family? For decades, customers have mistakenly equated chlorine bleach with words like “clean” and “safe”. But the reality is frighteningly far from it. That bottle of chlorine bleach in your laundry room, those cleaning products that proudly tout “with chlorine bleach” on their labels—they contain something far more sinister than a simple germ killer.

Coming Clean: The Deception of Chlorine Bleach

toxic-wasteThe killer in your cupboard.
Did you know that chlorine was one of the first ingredients used to create chemical weapons in World War I? During the Second Battle of Ypres, on April 22, 1915, the Germans released chlorine gas on their enemies—marking the first full-scale deployment of deadly chemical weapons in WWI.1 The lethal chemical is still used in warfare today, with insurgents of the Iraq war making bombs out of giant tanks of chlorine.2

Unfortunately, this lethal gas can also be created by accident when you unwittingly mix chlorine-based cleaning products with other common cleaning agents. And it isn’t always mixing two cleaners, together, sometimes it’s simply residue from a past cleaner that reacts with the chlorine-based product. In 2011, 152 workers were hospitalized due to exposure from chlorine gas after someone poured chlorine bleach into a container previously used with another cleaning solution.3


The dangers of chlorine bleach don’t stop there.
child-hazardThis chemical is caustic and deadly even before it is mixed with other products. Of all injuries to young children cause by cleaning products, exposure to chlorine bleach is the most common. The most common types of injury from chlorine bleach are poisoning (68%), chemical burns (15.9%) and skin/eye irritation (10.4%).4 According to the American Association of Poison Control Centers, chlorine bleach is responsible for more than 38,000 reported poisonings per year.5 As many people die from chlorine bleach poisoning as from rattlesnake and spider bites combined.6

Recent medical studies have also revealed another disturbing trend. Chlorine bleach specifically aggravates the membranes in the lower respiratory system, causing shortness of breath and wheezing.

Studies show that a person with asthma who cleans in their home with chlorine bleach once a day will have a 5% increase in asthma attacks in a year. A person who cleans in their home with chlorine bleach twice a day more than quadruples this figure—they’ll experience 28% more asthma attacks.

So the next time you decide to clean with chlorine bleach, it might be good to add a ventilator in addition to the goggles rubber gloves and protective clothing most chlorine-based products recommend you use.

The cleaner that doesn’t actually clean.
If the dangers of chlorine bleach weren’t discouraging enough, here’s another sad truth many consumers don’t realize—chlorine bleach is not a cleaner.

It doesn’t get rid of grime, dirt or stains. What it can do is make color invisible to the naked eye, making us think it’s getting rid of stains.

Chlorine bleach is a highly reactive substance. It changes everything it comes into contact with, destroying it on a molecular level.

We see colors based on light absorption and reflection. When we see a red apple, it’s because the red color wavelength is reflected to us. When chlorine bleach comes into contact with stains, it destroys the molecules’ ability to reflect light. Chlorine bleach doesn’t get rid of dirt—it only turns it white. We may not be able to see the dirt and grime, but the truth is, the stain is still there.

To get your home truly clean you don’t need chlorine bleach. You need products that can safely remove hard water deposits, grime, and other stains and buildup. That’s something chlorine bleach just can’t do, and is just one of the many reasons why all Melaleuca EcoSense® products are chlorine bleach-free.

safer-products

Sources:

  1. http://www.history.com/this-day-in-history/second-battle-of-ypres-begins
  2. http://www.nytimes.com/2007/02/22/world/middleeast/22iraq.html?pagewanted=all&_r=1&
  3. http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6028a3.htm?s_cid=mm6028a3_w
  4. Household Cleaning Product-Related Injuries,Pediatrics, September 2010
  5. 2008 Annual Report of the American Association of PoisonControl Centers
  6. As reported to Poison Control Centers over the last 10 years

Getting Your Dishes Cleaner Is Now Easier than Ever

clean-dishes
new-diamond-briteIn December of 2004, the innovative Diamond Brite® formula was granted a patent as the first-ever dishwasher detergent with enzymes, a near-neutral pH, and absolutely no phosphates, chlorine bleach, or alkali.
Now, Melaleuca offers an all-new Diamond Brite that is more effective, more eco-friendly, and more convenient than before. This new formula delivers results never before seen from Diamond Brite. Just pop a pouch into your dishwasher and prepare to be amazed.

Diamond Brite’s new super-concentrated formula and powder base significantly boost enzyme performance–and the convenient pouches are 30% smaller than the competition’s. The new pouches use less plastic, leading to less fuel consumed and fewer emissions during shipping–making the new Diamond Brite better for the environment.

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Cleaner Dishes

The new pouches are even more effective at removing stuck-on food and getting dishes completely clean with even more powerful natural enzymes.

cleaner-dishes


less-plastic

Less Plastic

The new resealable pouch uses 90% less plastic than the previous bottle, which was already significantly smaller than the competition’s.
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Spot-free Shine

With the new sheeting action that comes in the new Diamond Brite formula, your dishes will shine without water spots.
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no-fillers

No Fillers

Every ingredient is used to improve the cleaning performance, there is no extra weight in shipping and you aren’t paying for unnecessary ingredients. that’s why Diamond Brite pouches are 30% smaller than the grocery store brands.
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Safer Formula

Since 1994, Diamond Brite has been free of phosphates and chlorine bleach. New Diamond Brite has been carefully formulated and rigorously tested to effectively clean your toughest dish challenges and still contains no harsh chemicals, including chlorine bleach.
safer-fomula

Clean Dishes
Clean Streams
Clean Conscience®

Using Diamond Brite gives you peace of mind knowing you are taking care of your family and the environment while still getting your dishes cleaner than ever before.
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EcoSense: A Better Kind Of Clean

ecosense-cleaners-are-safe
amy-batemanLike most people, you want a clean home. Only you’re busy, and on a budget, so you need cleaning products that bust through grime without busting your bank account. You also want a safe home, and having caustic chemicals like chlorine bleach lying around the house makes you nervous. You know that every day over 300 children in the United States require emergency medical care due to accidental poisonings by household items. That’s why you’re switching to EcoSense, and sharing it’s cleaning power with your friends and family.

THE BEST IN NATURE, MADE BY SCIENCE
EcoSense cleaning an laundry products harness cutting-edge technology and naturally derived ingredients for the perfect blend of science and nature. They’re better for your family, better for your home and better for your budget. And, of course, they work. So you can spend less time stress and money on daily chores, and do more of the things that really matter.

SOFT ON SURFACES, TOUGH ON GERMS
Just because our products are bleach-free doesn’t mean they can’t kick germs to the curb. Sol-U-Guard Botanical® kills over 99.9% of common household germs using the natural power of thyme and citric acid.

BETTER FOR YOUR FAMILY
Many of today’s cleaning products are so harsh they can’t come in direct contact with your skin. You have to store them up high, out of reach of children, and they come with safety caps and warnings if accidentally ingested. Yet you are expected to slather them on your counter tops, sinks and floors.

Cleaning your home shouldn’t involve putting your family at risk. That’s why EcoSense cleaners avoid the caustic chemicals and abrasives that so many other cleaners rely on. All EcoSense products are free of chlorine bleach, ammonia, formaldehyde, phosphates, phthalates and other harsh chemicals.

Formulas are developed with naturally derived ingredients–like thyme oil, distilled white vinegar, Melaleuca Oil, carnauba wax and citric acid. You get the best of both worlds: effective cleaning, stain-lifting, deodorizing and disinfecting power without the danger of harsh chemicals. With EcoSense, you’ll never compromise clean for safe.

elizabeth-craftBETTER FOR YOUR HOME
Harsh chemicals aren’t just hard on your skin, they’re also hard on your home and our planet. They contaminate water supplies, leach into the soil and have to be stored as hazardous waste. There’s a better way to clean. EcoSense® products are sourced from natural ingredients that won’t leave behind dangerous chemicals and poisons. They also reduce your impact on the environment with biodegradable ingredients and ultra-concentrated formulas. The smaller bottles result in less plastic, water and fuel waste, while still giving you potent cleaning power that lasts longer than grocery store brands.

BETTER FOR YOUR BUDGET
With all these benefits, you might expect Ecosense cleaners to be premium-priced. Instead, EcoSense products save you money. Their concentrated formulas offer more cleaning power at less cost per use than many national brands. You get better quality at a better price. But that’s not all. Using Melaleuca laundry products can also cut more than $10 a month from your power bill. That’s because heating water for laundry uses 90% more energy than washing in cold water, and our products are specifically formulated to get your laundry clean in cold water.
melapower-comparison

Lemon Brite® – More Helpful With The Dishes Than Your Husband

lemon-brite-helpful

Need an extra hand with the dishes? Lemon Brite, a customer-favorite, has been helping you do the dishes for years. The biodegradable ingredients do the hard work for you.

Doing the dishes doesn’t have to be a chore.
You can always use a little extra help doing the dishes. So while you get suds up to your elbows, Lemon Brite is also hard at work. Powered by biodegradable, naturally derived grease-cutting agents, Lemon Brite begins working on your dishes the moment they hit the suds.

Lemon Brite

  • Cuts grease and breaks down food quickly and thoroughly
  • Gentle, naturally derived, biodegradable ingredients
  • Ultra-concentrated formula saves you money